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Posts with #digitalmktg category

Why consumer-generated ads are good for retention,...

Posted on July 4 2013 by Mindi Rosser in digitalmktg, UGC

Why consumer-generated ads are good for retention,...

Why consumer-generated ads are good for retention, but bad for growth http://t.co/UegYcPMMn2 via @Forbes #digitalmktg #UGC Mindi Rosser (@MindiZone) July 04, 2013 This article is by Prashant Malaviya, Associate Professor of Marketing at Georgetown University's...

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This is why we love @BuzzFeed & @OldSpice......

Posted on July 4 2013 by Mindi Rosser in digitalmktg, socbiz

This is why we love @BuzzFeed & @OldSpice......

This is why we love @BuzzFeed & @OldSpice... http://t.co/CEU2lbWjtp via @DMNreporter #digitalmktg #socbiz Mindi Rosser (@MindiZone) July 04, 2013 Old Spice's digital content works together to convey the promise of masculinity Old Spice aims to make commercials...

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Brilliant branding! Newcastle Ambushes July 4 by...

Posted on July 4 2013 by Mindi Rosser in CPG, digitalmktg

Brilliant branding! Newcastle Ambushes July 4 by...

Brilliant branding! Newcastle Ambushes July 4 by Inventing 'Independence Eve' http://t.co/U62WsZR6zo via @AdWeek #CPG #digitalmktg Mindi Rosser (@MindiZone) July 04, 2013 British brands, understandably, don't have much to say around the Fourth of July-until...

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Here's why the 'Open Rate' of your social content...

Posted on July 3 2013 by Mindi Rosser in digitalmktg, socbiz

Here's why the 'Open Rate' of your social content matters http://t.co/lep5FRDB2f via @mediapost's survey #digitalmktg #socbiz Mindi Rosser (@MindiZone) July 03, 2013 Your fans and followers have opted in to your brand's communications, much like a social...

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Content for a New Type of Customer: Interview with...

Posted on July 1 2013 by Mindi Rosser in digitalmktg

Content for a New Type of Customer: Interview with...

Content for a New Type of Customer: Interview with @JayBaer http://t.co/yn3zQ9iHfb via @dmnews #digitalmktg Mindi Rosser (@MindiZone) July 01, 2013 Jay Baer is all about relevant content. When it comes to content, marketers should focus on meaty information,...

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The Big Data Revolution is here...

Posted on June 29 2013 by Mindi Rosser in bigdata, digitalmktg

The Big Data Revolution is here...

The Big Data Revolution is here http://t.co/cuxQJcpnpB via @Maura__Kelly #bigdata #digitalmktg Mindi Rosser (@MindiZone) June 29, 2013 When scientists develop hypotheses, they often begin with an assumption or a hunch - usually one that grows out of personal...

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Twinkies Plan a Comeback - yikes!...

Posted on June 28 2013 by Mindi Rosser in digitalmktg, CPG

Twinkies Plan a Comeback - yikes!...

Twinkies Plan a Comeback - yikes! http://t.co/7t6pO8Qqkk via @AdWeek #digitalmktg #CPG Mindi Rosser (@MindiZone) June 28, 2013 When Hostess Twinkies return to store shelves next month, they'll epitomize one of branding's rarest feats: a return from the...

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"Crowdsourcing is like gold mining. You go through...

Posted on June 27 2013 by Mindi Rosser in digitalmktg

"Crowdsourcing is like gold mining. You go through 10 tons of rubble to uncover that one little nugget." -@ShaunVarga #digitalmktg Mindi Rosser (@MindiZone) June 27, 2013

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"A megaphone, no matter what the size, is not...

Posted on June 24 2013 by Mindi Rosser in digitalmktg, marketing101

"A megaphone, no matter what the size, is not marketing." http://t.co/LvMM5HFIGf via @mediapost #digitalmktg #marketing101 Mindi Rosser (@MindiZone) June 24, 2013 Maybe this story sounds familiar to you: The marketing team at a mid-size, global B2B company...

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Is Trust-Based Marketing the Future?...

Posted on June 22 2013 by Mindi Rosser in digitalmktg

Is Trust-Based Marketing the Future? http://t.co/yfJiisPiQX via @JonBond57 #digitalmktg Mindi Rosser (@MindiZone) June 22, 2013 A long time ago, before Ogilvy, Bernbach and the real Mad Men, when advertising was taking its first baby steps toward being...

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